The Questions You Must Ask Yourself Before Building an App

Engaging with customers online is more important than ever and having an app to help your business to do just that might seem an obvious decision. However, before you rush into spending time (and money) on a brand-new app, it’s important that you take the time to consider these key questions.

What Can My App Offer?

Perhaps the most important factor in designing an app is ascertaining what its niche will be. After all, there isn’t much point in simply creating another app that does the same as dozens of others. Consider what capability or function is currently missing from the app market, or ways in which your app could provide an improved experience to existing apps that carry out a similar task.

Likewise, consider whether your website already fulfils the function your app would offer. Whilst there certainly can be scope in replicating your website or web app as an iOS or Android app, you need to weigh up whether the ROI (return on investment) will be enough to make it worthwhile.

Who Is My Target User?

It’s important to understand who your target user is before you start building your app. Indeed, it’s likely that your app developer will ask you this very question early on in the process, so make sure you’ve done your homework. Think about the people who already use your website and think about the customers that you hope to attract through the app.

Your target demographic will influence how your app shapes up: for example, young, tech-savvy users will expect a more sophisticated, trend-led experience than older people who tend to value simplicity and straightforward functionality. Understanding exactly who your app is for will save you time and money in the long run.

Which Is The Right Platform?

There are several choices when it comes to choosing a platform for your app, and there are no right or wrong answers. It largely depends on what your app will do. Therefore, it’s a good idea to discuss your options with your app developer, who can guide you through the pros and cons of going for an iOS app or an Android app. It may even be that a web app makes the best choice for your needs. Find here more advice on questions to ask yourself and your app developer before starting your app-building process.

How Will My App Benefit Me?

Maybe you just want to build your own app for the experience, or because every other business seems to be launching one. There’s certainly value to be gained from the increased customer engagement that a great app can bring. However, for most organisations, an app will need to bring in financial returns. This means that you will need to think about how you will be able to fund the app’s ongoing support and maintenance. You can choose to make users pay to download your app, use in-app purchase options, or even try to get sponsors to pay for advertising.