Case Study Of A Great App: Facebook Messenger

Following on from our case study of a poor app, it’s time to look at an example of an application that is getting it right. A prime example of such an app is Facebook Messenger, and its results speak for themselves. Ranked as the number two app in its category in January of this year (coming second only to the mighty WhatsApp), Facebook Messenger is outclassing the likes of Snapchat and WeChat in terms of user numbers.

Getting Started

Perhaps a key part of Facebook Messenger’s success is its ease of use. First of all, the runaway popularity of its sister app, Facebook, means that access to contacts is extremely simple. With many people finding that their friends and family are seamlessly and automatically included in their Messenger contacts as a result of their having a Facebook account, there is no need for the time-consuming and monotonous task of manually adding them.

Versatility

Facebook Messenger also offers its users a variety of platforms, with availability as an Android app, iOS app and even a web app for use on a desktop computer. This means that wherever you are, and whichever device you have to hand, you can be assured that you can keep up to date with your Messenger chats.

Fantastic Features

When people think of Facebook Messenger, they think of online chats, and the app now offers a host of excellent features that build on this core capability. In addition to the instant messaging that first kicked off the app over a decade ago, Facebook Messenger now offers voice and video calling (all that’s needed is an internet connection), and the ability to leave audio messages. There are now group video call Rooms that can rival Zoom’s offering, and even enable you to watch videos, TV, and movies, or play games together with friends or family whilst in the group chat.

There is also the chance to un-send messages, run polls and many more engaging features to discover.

Fun- And Safe -To Use

The user experience can be customised, too, with the options to change colour themes and emojis to your own preferences. And safety is taken care of for users’ peace of mind, with end-to-end encryption available as an option. Money may be transferred securely in the app, too, and location tracking can be enabled. A dedicated Kids Messenger also helps to reassure parents that their children are using an app that’s safe and age-appropriate.

Lessons For Building An App

The takeaways from the success of Facebook Messenger are clear to see, and highlight the key points already covered in our blog. To build a great app that people will want to download, it’s essential to focus on the user experience. Provide fantastic capabilities but don’t stray from your key brand or message and make sure that all features are easy to use. Talking to your app developer can ensure that your app delivers on all of these fronts, and set your app up for the best possible chance of success.